Pricing is a management topic.  It is often the most direct expression of business strategy, as it illuminates the product or service proposition, the target market and chosen competitive positioning.  Where pricing is inconsistent or in any other way uncontrolled it is often the place where profit haemorrhages.

As Professor E. Raymond Corey of Harvard Business School famously wrote in 1962, "Pricing is the moment of truth - all of marketing comes to focus in the pricing decision."  But more than forty years on, the majority even of the largest businesses have no effective pricing discipline.  Which is an expensive problem.

Who is in control of pricing? The answer, in most businesses, turns out to be less than reassuring. If you don't know, or the answer doesn't include senior management, perhaps it's time to address this dangerous situation.

We help management teams make pricing into a precise weapon directly supporting their business objectives.  We do this with our unique three part method:

• Profit driver analysis - understand where profits are made and lost
• Statistical analysis - utilising advanced Statistical Process Control techniques
• The 4M price framework - enabling all stakeholders to drive positive pricing

We also offer specialist telecommunications pricing services to operators around the world.

It's time for you to take control.  Contact us to find out how you can benefit from strategic price management.