Have you read our current feature: How Smart Pricing is Killing You
 Pricing is a management topic. It is the most direct expression of business strategy. It illuminates your product or service proposition, your target markets and your competitive positioning.
Where pricing is inconsistent or in any other way uncontrolled it's where profit haemorrhages.
As Professor E. Raymond Corey of Harvard Business School famously wrote in 1962, "Pricing is the moment of truth - all of marketing comes to focus in the pricing decision." But more than forty years on, the majority even of the largest businesses have no effective pricing discipline. Which is an expensive problem.
Who is in control of pricing? The answer, in most businesses, turns out to be less than reassuring. If you don't know, or the answer doesn't include senior management, perhaps it's time to address this dangerous situation.
We help management teams make pricing into a precise weapon directly supporting their business objectives. We do this with our unique three part method:
We also offer specialist telecommunications pricing services to operators around the world.
Sometimes what's needed is fast turnaround decision support, where not all information is to hand - for instance, competitor price response or sales proposal optimisation. We're more than happy to be the pricing 'angel on your shoulder'!
It's time for you to take control. Contact us to find out how you can benefit from strategic price management.
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